A paper proposal on the the Rhetoric of Sugar Sweetened Beverages Assignment

A paper proposal on the the Rhetoric of Sugar Sweetened Beverages - Assignment Example In this literature review, I intend to analytically review a variety of literature on Sugar Sweetened Beverages. Thus, I will put emphasis on a wide range of SSBs. These include, but not limited to soft drinks (soda), flavoured waters, sweetened teas, ready to drink coffees, sports drinks, and juices. Babey, Wolstein & Goldstein(2013) contend that the increase in consumption if drink that have added caloric sweeteners is attributed to less healthy diets as well as health concerns such as overweight and obesity. What is the problem addressed in the literature review? The problem addressed is that there is the increased consummation of SSBs and consequently increased rates of obesity and overweight. Overwhelming research as presented in a wide range of literature has specifically cited increased consumption of SSBs as the main cause of the increased rates of obesity. Over the last four decades for instance, the rates of obesity and weight gains have tripled. Statistics of study carried out by Ogden & Carrrol (2010) between 2007 and 2008 established that one in every six children and adolescents aged between 2 and 9 is obese. These statistics are worrying. According to the National Heart, Lung and Blood Institute (1998), obesity increases the risk of coronary heart disease, hypertension, stroke, type 2 diabetes, various cancers, and many other chronic diseases. As such, the increased rates of consuming SSBs have the risk of escalating the already increased cases of obesity. This will consequently case a major strain to the public health care system. Currently, the U.S government spends more than $174 billion annually in treating obesity. It also spends more than $147 billion annually in treating health problems related to obesity and overweight. According to Wang et al. (2012), this accounts for more than 9.1 percent of the government’s health care expenditure. This has led to widespread concerns over the need to control the major causes of diabetes and ove rweight. What are the questions addressed in the literature review? The questions addressed in my literature review are: 1. What can be done to reduce the rate of SSBs consumption? 2. What role can the media play in reducing the rate of SSBs consumption? What gaps have you discovered in the literature? An analytical review of the literature on SSBs consumption reveals that there exists a large gap between the increasing rate of SSBs consumption and the measures that can be used to reduce these rates. There is also a large gap in regard to the role played by the media and the increased rates of SSBs consumption. There also exists a gap on the approaches to be used on reducing SSBs consumption. Generally, the approaches to reducing intake have varied. Some literature proposes a tax on sugar sweetened beverages, while other literature advocates an extreme tax on SSBs. On the other hand, some literature argues that a tax will not suffice at all. Most literature argues that there is stro ng link between the high levels of consumption of sugar sweetened beverages and obesity and adverse effects on the public health care system. Babey ,Wolstein & Goldstein H (2013) claim that soda and other SSBs, such as energy and sports drinks, are the largest source of added sugar in the diets of both children and adults in the U.S. It is argued that liquid calories do not satisfy as well as solids, and SSBs add calories instead of replacing them. It is suggested

Tesco in India Essay Example | Topics and Well Written Essays - 2000 words - 7

Tesco in India - Essay Example The various segments of this research paper comprise a brief study of cross-cultural management, impact of cultural diversity on international firms and a relevant analysis of cross-cultural scenario related to TESCO’s store location, possible conflicts and methods of resolving. In the contemporary business world where every organisation wants a global presence, cultural variation is no more a new aspect. Cultural diversity in terms of behaviour, language and communication is observed in different areas of management (Kottak, 2011). This cultural variation stems from the involvement of employees with different cultural backgrounds (Triandis, 2001). Multi-national companies are currently expanding to as many countries as possible and this has brought cultural differences in the workplace (Chevrier, 2003). For a management to operate successfully, it is necessary that the workforce interact with each other without considering background, religion, cultural and linguistic differences. This is why a number of multi-national companies with workers from different parts of the world are working successfully in Middle East and western countries (Kawar, 2012). However, there are examples of failure of multi-national companies such as, Nestle, who was unsuccessful to sell baby food in impoverished market of Africa because their assumptions went wrong (HSBC, 2012). To understand the concept of cross-cultural approach, it is important to understand the term ‘culture’. One’s culture is inculcated since childhood as a result of influence from parents, family members, teachers, playmates and neighbourhoods (Harrison and Huntington, 2000). Culture is an integration of values, tradition, ethics, language, religion, life style and verbal and non-verbal expressions. It conditions one’s intellect and behaviour pattern. Culture is classified as generic culture and local culture. While local culture is a set of